Customers reload money onto the cards to prepay for orders, which amounted to $11 billion worth in 2021. The prepaid Starbucks cards, which customers purchase with an initial loaded value and can later reload as balances get low, are central to the company’s growth plans. Starbucks cards by themselves are bigger than the entire gift card industry, Schultz said in the earnings call. Starbucks has been massively successful at getting customers to adopt Starbucks cards. Customers purchased 46 million cards in 2020, totalling $12.6 billion in gift cards for the year. Starbucks projected $3 billion in holiday gift card spending in 2021 as they've become ubiquitous gifts. They've become a kind of go-to gift for people you don't necessarily know very well, and they're available everywhere, including Amazon, Walmart, and Starbucks' website. The coffee chain offers cards themed around dozens of occasions, from birthdays and Christmas to Mother's Day and teacher appreciation.
Interim CEO Howard Schultz told investors in a second-quarter earnings call that the cards are used by over 120 million people.Įvery year, millions of people gift and receive Starbucks gift cards, which can both draw in new customers and create convenience for already existing customers. Starbucks just revealed that a whopping $1 billion is sitting on Starbucks gift cards unused. Monday - Friday, excluding Saturdays, Sundays and public holidays.
Account icon An icon in the shape of a person's head and shoulders. How do I report a lost or stolen Starbucks Card Please call customer care in Hong Kong at 2101-1399 or in Macau at 0800-933 or send an email to to report a registered card as lost or stolen.
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